This is one of the important advantages of bulk SMS: they reach the recipient immediately, so they can be used to transmit messages in real time – which is useful, for example, when communicating promotions with a short duration or sending urgent notifications. The technology on which SMS is based is proven and stable because it has been with us for over 30 years and has not changed much since then – its main strength is simplicity. So if you send bulk SMS messages with a special offer from your store, you have a much greater chance that recipients will take advantage of it. It gets even more interesting when we look at conversion – 25% of recipients who read an SMS do convert (in the case of email, it’s 3–5% on average). What’s more, 90% of received text messages are read within the first three minutes of delivery – this is especially important if time is essential (for comparison, for email it is from 20% to 30%). According to statistics, as many as 36% of recipients react to the content of an SMS from a company, by clicking on the link or calling the number provided. Reactions to texts are also faster and more frequent. Therefore, almost all recipients read SMS messages. The effectiveness of bulk SMS sending is confirmed by data – research proves that SMS messages are opened by 98% of recipients, and emails – only by 20%. Let’s check out what it has to offer! Advantages of bulk SMSĬontrary to appearances, the advantages of bulk SMS are quite numerous and specific – let’s look at it from four points of view – effectiveness, technology, psychology and finance. But why would someone choose this when they have so many other options for interacting with a customer? Well, bulk SMS – although it has been used for many years and involves limits on the length of the message – still has numerous advantages over other contact methods. The range of applications of bulk SMS is therefore very wide, and this channel can be used in any industry – regardless of whether it is marketing activities or post-sale communication with customers. about expiring insurance policies, points obtained in a loyalty program or an upcoming doctor’s visit. organized by stores), requests to evaluate a purchase or interaction with the company, as well as to provide all kinds of notifications and reminders – e.g. Bulk SMS sending can therefore be used to communicate special offers and promotions (e.g. This solution is used in many industries – wherever there is a need to quickly convey a message to many people. Bulk SMS sending is one of the simplest and most effective methods of marketing and communication. Bulk SMS is – as the name suggests – an SMS sent simultaneously to many recipients, for example to the entire customer base of a given company or to a selected part of it.
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